" You’re always told in Canadian movies to make it look like the U.S. and people buy into the idea that that’s the only way it’ll work. "
- Emily Hampshire

In the context of Canadian filmmaking, the statement highlights a common practice where producers and filmmakers are advised to present Canada's landscapes and settings as resembling those of the United States to appeal to a broader audience. This advice suggests that making Canadian locations look similar to U.S. locales might increase viewership by aligning with preconceived notions about how North American environments should appear in media.

The deeper meaning behind this quote delves into issues of cultural identity and representation in media. By altering Canada's distinctive natural beauty or urban landscapes to resemble the United States, there is a risk of eroding national pride and authenticity. This practice underscores broader questions about why certain images are more acceptable or appealing to global audiences and how local cultures might be overshadowed by dominant narratives. It also raises concerns over the commercialization of culture and how artistic integrity can sometimes take a backseat to perceived market demands.

Emily Hampshire, the speaker behind this insightful quote, is a renowned Canadian actress known for her roles in popular television series such as "Schitt's Creek" and "Slackers." Her observations reflect not only her personal experiences within the industry but also broader discussions about cultural representation and authenticity in Canadian media.