" You need a prince to make a town in an intellectual sense. Developers want to make money. If they cared about architecture, they’d become architects. I’ve had so many projects that never came off because they had no sponsor, and not because they were utopian. I just want to build a town that’s normal. "
- Leon Krier

In simple terms, the speaker suggests that a successful town requires someone with vision and commitment—referred to as a "prince"—who understands the importance of thoughtful architecture beyond just making money. The speaker contrasts this ideal sponsor with developers who are primarily motivated by profit rather than aesthetic or cultural considerations.

The deeper meaning of this quote reflects broader concerns about urban planning and architectural integrity. It highlights the tension between commercial interests and the artistic or social goals that can shape a town's character. The speaker underscores the challenge in finding sponsors who prioritize long-term value and beauty over short-term gains, emphasizing the difficulty in realizing ambitious but practical projects without such visionaries. This perspective also critiques the tendency to overlook thoughtful design in favor of expedient construction.

Leon Krier is an influential architect and urban planner known for his traditionalist approach to architecture and town planning. He advocates for a return to historical building styles and principles that prioritize human-scale environments over modernist designs. His work often focuses on creating communities that are aesthetically pleasing, functional, and grounded in the traditions of European towns and cities.