" You have to approach something with indifference, as if you had no aesthetic emotion. The choice of readymades is always based on visual indifference and, at the same time, on the total absence of good or bad taste. "
- Marcel Duchamp

In simple terms, Marcel Duchamp's statement suggests that when selecting objects for his artistic works, he aimed to remove any personal emotional attachment or aesthetic preferences. This approach means choosing items based on a lack of subjective judgment about their beauty or desirability.

Duchamp’s idea goes beyond mere objectivity; it challenges the conventional notion of art and aesthetics by emphasizing neutrality. By adopting an indifferent stance towards his choices, Duchamp sought to highlight how everyday objects can become art through context rather than intrinsic qualities. This perspective questions traditional standards of taste in art and invites viewers to reconsider their preconceived notions about what constitutes artistic value.

Marcel Duchamp was a pioneering figure in the early 20th century who revolutionized modern art with his conceptual approach. As one of the founders of Dada, an avant-garde movement that embraced anti-art principles, Duchamp famously transformed ordinary objects into artworks by simply recontextualizing them. His most famous work, "Fountain," a porcelain urinal presented as sculpture, exemplifies his belief in the transformational power of conceptual art over traditional aesthetic criteria.