" You can’t go to the store and buy ‘the Engagement Platform.’ "
- Kevin Lynch

This statement suggests that there are certain elements or qualities within a business context—like engagement—that cannot simply be acquired through purchasing products or services from a store. Instead, these aspects require deeper strategic planning and implementation tailored to specific needs.

The underlying message of this quote emphasizes the importance of organic growth and genuine effort in fostering meaningful connections between an organization and its stakeholders. It highlights that while businesses may offer tools and platforms designed to enhance engagement, true engagement cannot be bought off the shelf; it requires a thoughtful approach that considers unique organizational cultures, values, and customer relationships. This perspective underscores the necessity for companies to invest time and resources into developing their own strategies rather than relying solely on external solutions.

Kevin Lynch is an accomplished executive in the technology industry, known particularly for his contributions at Adobe Systems. He served as the company's chief operating officer (COO) before stepping down from the role in 2013. His insights often revolve around strategic business operations and technological advancements within large corporations.