Corita Kent's words encourage us to appreciate the artistic quality of advertisements without feeling compelled to purchase products we do not truly need. She suggests that ads can be enjoyed as creative works, much like any other form of art, and by doing so, we maintain our autonomy in making purchasing decisions.
The deeper meaning behind this statement lies in Kent’s belief about the power of language and imagery used in advertising. Ads are often filled with superlatives and persuasive phrases designed to evoke strong emotional responses and influence consumer behavior. By reclaiming these words and using them in a different context, Kent suggests that we can take control of our own interpretations and use their creative essence for positive purposes, such as inspiring art or fostering critical thinking about consumption patterns.
Corita Kent was an American artist and teacher known for her vibrant serigraph prints that incorporated text from advertising slogans, biblical verses, and popular culture. Her work challenged traditional boundaries between fine art and commercial design, making her a significant figure in the intersection of visual arts and social commentary.
