Wearable technology, such as smartwatches and fitness trackers, allows companies to gather real-time data on a user's activities. Robert Scoble suggests that as this technology becomes more prevalent, businesses will be able to tailor advertisements directly to what customers are doing in the moment. For example, if someone is jogging, they might receive ads for athletic wear or sports drinks right then and there.
Beyond just immediate ad placement, this statement hints at a broader shift in how companies can interact with consumers. Wearable tech provides insights into daily routines, health habits, and preferences that were previously unavailable to advertisers. This level of personalization could make advertisements more relevant and effective, but it also raises concerns about privacy and data security. As technology advances, the line between personal and public information may blur further, leading to both opportunities and challenges for businesses in understanding their customer base.
Robert Scoble is an American technology commentator and author known for his insightful analyses of emerging tech trends. His career has spanned over two decades, during which he has covered topics ranging from social media to virtual reality. With a background in journalism and a keen interest in how technology shapes society, Scoble's observations often offer valuable perspectives on where the tech industry is headed.
