" With pop songs, they usually have a three-month roll out. "
- Victoria Monet

In the world of pop music, a common practice is to gradually build anticipation for an upcoming release through strategic marketing tactics that span several months. This approach helps ensure that by the time a new song or album drops, it has already gained significant buzz and attention from fans.

Victoria Monet's statement highlights a sophisticated understanding of how the industry works behind the scenes. By suggesting that pop songs typically undergo a three-month rollout period, she underscores the importance of sustained marketing efforts in shaping public perception and increasing anticipation for an artist’s new work. This extended timeframe allows for multiple layers of promotion—such as teasers, social media campaigns, and collaborations with other artists—to build momentum slowly and steadily before the actual release date. Such a strategy can significantly enhance the song's visibility and ensure it reaches its target audience effectively.

Victoria Monet is an accomplished American songwriter known for her contributions to pop and R&B music. With a career spanning over two decades, she has worked extensively with numerous high-profile artists and has been recognized for her innovative approach to crafting hit songs. Her insights into the music industry’s practices provide valuable perspectives on how contemporary pop hits are developed and promoted.