In simple terms, the speaker is expressing concerns about how challenging it can be to draw audiences to movies that focus on women, especially if these films are not romantic comedies or light-hearted fare like "Bridesmaids." They suggest that there's a particular difficulty in getting people to watch serious stories centered around mature female characters.
The deeper meaning of this quote reflects the broader issue of representation and audience reception within the film industry. The speaker highlights a common challenge faced by filmmakers who aim to tell complex, nuanced stories about women without resorting to traditional tropes or genres that are more commercially viable. This suggests that there is an inherent bias in how movies featuring strong female narratives are perceived and marketed, often leading to lower box office numbers compared to films centered around male protagonists or romantic comedies. Furthermore, it implies a need for greater support and appreciation from audiences for diverse storytelling about women.
Callie Khouri is the author of this quote, known as an American screenwriter, producer, director, and novelist who has been active in Hollywood since the early 1990s. She won an Academy Award for Best Original Screenplay for her work on "Thelma & Louise," a film that broke ground with its powerful portrayal of female friendship and empowerment. Khouri's insights carry significant weight given her extensive experience and contributions to cinema, particularly in crafting narratives centered around women.