" Why pour shampoo into a rabbit’s eyes to see how much shampoo you can put in an adult’s eyes before they go blind? I’ll put them in my hair, in my eyes before I would give them to anyone else. "
- John Paul DeJoria

In its most straightforward interpretation, this statement highlights the ethical concerns regarding animal testing, particularly focusing on the practice of using rabbits as test subjects for products like shampoo. The speaker emphasizes their personal discomfort with such practices by stating they would rather use potentially harmful substances themselves before subjecting animals to them.

On a deeper level, the quote challenges the broader ethics behind animal experimentation and product safety tests. It prompts consideration about the moral implications of inflicting pain or suffering on animals for human benefit, questioning whether alternative methods could be more humane and effective. Additionally, it reflects personal responsibility and a sense of caution when dealing with potentially harmful products, suggesting that humans should take risks themselves rather than relying solely on animal testing results.

John Paul DeJoria is the co-founder of Paul Mitchell hair care products and Vidal Sassoon Professional Products. Known for his entrepreneurial success and philanthropic endeavors, he often speaks about ethical business practices and sustainability in product development. His statement reflects a strong stance against animal cruelty and emphasizes the importance of consumer awareness regarding product testing methods.