" When you’re doing something for the first time, you don’t know it’s going to work. You spend seven or eight years working on something, and then it’s copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn’t. I think it’s theft, and it’s lazy. "
- Jonathan Ive

In the quote, Jonathan Ive discusses the struggles and rewards of pioneering innovative work. He reflects on spending a long period of time, approximately seven or eight years, pouring his heart into a project that eventually becomes successful but is then quickly imitated by others without acknowledgment of the effort and dedication it took to create it. This leads him to question whether such imitation can be seen as a form of theft, as well as a way for others to avoid putting in the hard work required to achieve similar success.

The deeper meaning of this quote lies in the complexities of innovation and recognition. Ive highlights the significant personal sacrifices made by individuals who push boundaries and create groundbreaking products or ideas. The emotional toll includes missed family time and weekends dedicated entirely to work, which can be emotionally taxing but also incredibly rewarding when the project is successful. However, when others swiftly replicate these efforts without giving credit to the original innovator's hard work and creativity, it undermines the value of genuine innovation. This sentiment speaks not only to personal frustration but also to broader issues in industries where rapid imitation can overshadow the importance of true innovation.

Jonathan Ive is a renowned designer who played an instrumental role in Apple Inc., contributing significantly to the design philosophy that transformed various consumer electronics products. His work has been pivotal in shaping iconic devices such as the iMac, iPod, iPhone, and iPad. Known for his dedication to simplicity and minimalism in product design, Ive's contributions have had a profound impact on the tech industry and beyond, earning him recognition as one of the most influential designers of our time.