" When you’re building a show from the ground up, there are no answers or wrong move, because there’s no bible. "
- Rachel Keller

In the process of creating a new television show from scratch, there are no pre-existing guidelines or definitive answers about what constitutes success or failure. This statement highlights that when building something novel, creators have the freedom to experiment and make decisions without fear of deviating from established norms.

The quote delves deeper into the concept of innovation and creativity in an industry where frameworks often dictate how projects should be executed. Rachel Keller suggests that having no set rules allows for a more organic creation process, encouraging flexibility and adaptability. Without a rigid structure or predefined outcomes, creators can explore unique approaches and make bold choices that might not be possible within conventional parameters. This freedom to experiment fosters an environment where creativity thrives and new ideas are given space to develop.

Rachel Keller is the co-creator of the AMC series "The Terror," which blends historical fiction with supernatural elements. Her expertise spans across various aspects of television production, including writing, directing, and producing. Known for her insightful commentary on the creative process in media, she often discusses how maintaining a fluid and open approach to storytelling can lead to more compelling narratives and innovative content.