" When you take a picture of someone, never show it to them right away. If they don’t like it, they may erase it. "
- Jean Pigozzi

When someone takes a photograph of another person, it's often recommended that they don't immediately show the picture to the subject. If the person doesn't like what they see in the image, there’s a risk that they might want to delete or discard it, losing an otherwise valuable moment captured on film or digital memory.

The deeper meaning behind this advice is rooted in understanding human psychology and expectations. People often have a specific vision of how their photograph should turn out, influenced by societal norms, media standards, and personal aspirations. This can lead to disappointment when reality doesn't match these preconceived notions. By holding back the immediate feedback, photographers give subjects time to appreciate the image for its unique qualities rather than just judging it against an idealized standard. Additionally, this practice allows for more thoughtful conversations about the photograph’s context and composition once both parties are less emotionally invested.

Jean Pigozzi is a Swiss-French businessman, art collector, and photographer known for his candid shots of celebrities and influential figures over several decades. His quote reflects not only his experience as a photographer but also insights into human behavior regarding self-perception and image-making in the digital age.