When we look at the investment decisions into the city of Compton, the small business community and global corporations and retailers and all of those types of services that decide to come into the community to serve it, they look at the perception, how does the brand work with the local community.

When discussing investment decisions in cities like Compton, investors often consider how a place is perceived both internally by its residents and externally by those looking to invest or do business there. This involves understanding the reputation and image that a community has built for itself and how it works with local businesses and organizations to maintain this perception.

The quote suggests that successful investment in urban areas hinges not just on economic factors but also on intangible elements such as brand identity and community relationships. A positive brand, or public image, can attract more investors and businesses willing to serve the local population effectively. Conversely, a negative reputation might deter potential partners, hindering growth and development opportunities. The quote highlights the importance of aligning with the needs and values of the local community to foster sustainable economic development.

Aja Brown is an American attorney and politician who has served as the Mayor of Compton since 2013. Known for her advocacy in promoting economic empowerment and youth engagement, she brings a fresh perspective to urban governance by focusing on innovative solutions that enhance both quality of life and business opportunities within the community.