The quote suggests that when NBC moved a television series from Sundays to Tuesdays to compete against another popular show called "Maude," the series lost its audience and essentially failed. The speaker, Lorne Greene, explains that "Bonanza," which was previously aired on Sunday nights, had become too familiar and comfortable for its Sunday viewers, and transitioning it to Tuesday evenings didn’t work out as expected.
The deeper meaning of this quote reflects the significance of timing in television programming. It highlights how shows can thrive or suffer based on their scheduling relative to other popular programs and audiences' viewing habits. The idea that a show’s success is tied not just to its content but also to when it airs demonstrates the complex interplay between viewer expectations, competition from rival shows, and the inherent familiarity associated with certain timeslots. This insight underscores how television networks must carefully consider audience preferences and competitive environments when scheduling their programming.
The quote was spoken by Lorne Greene, a renowned Canadian actor best known for his role as Ben Cartwright in the long-running Western series "Bonanza." Throughout his career, Greene became deeply involved in various aspects of the entertainment industry, offering insights like this one about the nuances of television production and broadcasting.
