" When it comes to sermon writing, generally there are two problems. Some preachers love the research stage but hate the writing, and they start writing too late. Others don’t like doing research, so they move way too fast to the writing part. "
- John Ortberg

In sermon writing, there are common pitfalls that many preachers face. Some individuals enjoy gathering information but struggle with the actual process of putting their thoughts into words, which often results in procrastination and last-minute efforts. On the other hand, others find research tedious and prefer to jump straight into writing without thorough preparation, leading to superficial or poorly informed sermons.

The deeper meaning of this quote extends beyond sermon writing and can be applied to various creative endeavors and projects. It highlights a crucial balance between gathering information and executing an idea. Those who love researching but dislike the act of creation might spend too much time collecting data and end up with little content to show for their efforts, while those who rush into creating without proper preparation risk missing out on essential details or insights that could enhance their work. Both extremes can lead to ineffective outcomes.

John Ortberg is a well-known author and pastor who has made significant contributions to Christian literature and leadership. His insights often focus on practical wisdom that bridges spiritual understanding with everyday challenges, making him a respected figure in religious circles for his ability to communicate complex ideas simply and effectively.