" When I go to my health club, and it’s in the basement, you have to take the elevator down. And this drives me crazy. Why can’t there be a stairway? At least make it as easy to exercise as it is to not exercise. It’s in society’s interest for me to take the stairs. "
- Malcolm Gladwell

In the quote, Malcolm Gladwell expresses his frustration with the lack of convenience when it comes to exercising at a health club located in a basement. He points out that while elevators make it easy for people like him to avoid physical activity, there should be equally accessible stairways to encourage exercise. Essentially, he believes that society would benefit if it were just as simple and straightforward for individuals to choose the stairs over the elevator.

Gladwell's statement delves into a broader discussion about societal norms and individual choices. He highlights how small design decisions can have significant impacts on people’s health behaviors. By making stairways easily accessible, we can encourage more physical activity in everyday life, which has numerous benefits for both individuals and society as a whole. This idea touches upon the importance of creating an environment that nudges people towards healthier lifestyles without requiring conscious effort from each person to make healthy choices.

Malcolm Gladwell is a renowned journalist and author known for his insightful analyses of social issues and human behavior. His works, including books like "The Tipping Point" and "Blink," explore how small changes can lead to large-scale transformations in society. Through these writings and public speaking engagements, he has become influential in discussing the broader implications of individual actions within a societal context.