" When I first started in the business, it was hardly ever done. But today, it almost feels like studios go out and preview movies knowing full well that they’re going to use the information they get to go back and reshoot. "
- Marc Platt

In the early days of his career, Marc Platt observed a significant change in how movies were produced. He notes that there was virtually no practice of previewing films before their release, which meant that once a movie was completed, it would go straight to theaters without further modifications. However, nowadays, he sees a different trend where studios regularly screen unfinished movies for audiences and use the feedback received to make adjustments through reshoots or other edits.

The quote delves into the evolving nature of film production and how technology has altered traditional practices. Initially, movie-making was a linear process with less room for revisions after initial completion. With advancements in digital filmmaking and audience analytics, studios now have the capacity to preview movies at various stages and make changes based on viewer reactions. This shift underscores not just an operational change but also a philosophical one: filmmakers are more attuned to consumer feedback and willing to adapt their creative work accordingly. It reflects a broader industry trend towards market-driven content creation.

Marc Platt is a renowned producer with extensive experience in the entertainment industry, known for his involvement in numerous successful films and stage productions. His insights into the film production process offer valuable perspectives on how the industry has transformed over the years, making him a respected voice when discussing changes in filmmaking practices.