" What you never want to do is have a story that doesn’t track emotionally, because then you’re going joke to joke and you’re going to fatigue the audience. The only thing that’s going to string them to the next joke is how successful the previous joke is. "
- Paul Feig

In the context of storytelling and comedy writing, the quote emphasizes the importance of maintaining a strong emotional connection with the audience throughout a narrative or joke sequence. The speaker advises against creating stories that lack an emotional thread, as they may lose their audience’s interest if each joke relies solely on its own impact without building upon previous moments.

The deeper meaning of this statement lies in understanding how effective storytelling and humor depend not only on individual punchlines but also on the cumulative effect of a series of emotionally resonant moments. A story or comedy routine that fails to engage viewers emotionally risks becoming predictable and repetitive, leading to audience fatigue as each joke feels disconnected from its predecessors. By ensuring that each element contributes to an overarching emotional journey, writers can keep their audience invested and attentive.

Paul Feig is a renowned American film director, writer, and producer best known for his work in comedy television and films. His notable projects include "Bridesmaids," which he directed and co-wrote, and numerous episodes of beloved sitcoms such as "Freaks and Geeks." Feig's expertise in crafting emotionally rich narratives with comedic elements has made him a respected voice in the entertainment industry regarding storytelling techniques.