" We’ve got to keep the cost of watching football down. If that means players getting the same money for a few years rather than a 25 per cent increase every time, that’s fine. "
- Graeme Souness

The quote suggests that maintaining affordable ticket prices and overall costs for football matches takes precedence over ensuring players receive substantial salary increases. It implies a willingness to balance player compensation with the financial interests of fans, suggesting that modest salaries for athletes are acceptable if it helps keep football accessible and affordable.

At a deeper level, this statement reflects broader economic principles in professional sports leagues. The speaker advocates for a more balanced distribution of wealth within the sport, where the success and popularity of football do not necessarily translate into significant financial gains exclusively for players. This perspective touches on themes such as income inequality and public value versus individual benefits. It also highlights the intricate relationship between cost control and profit margins in sports management, emphasizing that keeping ticket prices low can enhance fan engagement and loyalty.

Graeme Souness is a former professional footballer and manager with an extensive career spanning several decades. Known for his time at top clubs like Newcastle United and Liverpool, he has also had success as a coach both domestically and abroad. His insights often revolve around the practical aspects of running a football club, including financial management and player development.