" We wanted the humor to come from the characters and their world – you go down there to escape the world up here for a while. So when the crew would write jokes that would refer to American TV or culture, I’d just eliminate them because it just seemed odd that SpongeBob would know about it. "
- Stephen Hillenburg

In the given quote, Stephen Hillenburg discusses his approach to maintaining the integrity of the fictional world created for the animated series "SpongeBob SquarePants." He emphasizes that humor should stem from the characters and their unique environment rather than relying on references to contemporary American culture. By avoiding these cultural nods, he ensures that the show remains immersive and believable within its own universe.

The deeper meaning behind this statement lies in the importance of world-building in storytelling. Hillenburg aims to create a fully realized fictional setting where viewers can suspend disbelief and immerse themselves entirely. This approach not only enhances the entertainment value but also allows for more creative freedom in developing storylines, character interactions, and overall humor that is intrinsic to the show’s universe rather than tied to external cultural references. By doing so, he ensures that "SpongeBob SquarePants" has a broader appeal beyond its initial target demographic, as it can resonate with viewers from different cultural backgrounds without losing its core essence.

Stephen Hillenburg is the creator and original designer of "SpongeBob SquarePants." He holds a degree in marine biology and began his career as an instructor before transitioning into animation. His background in science education significantly influenced his approach to creating engaging, educational content through entertainment. Hillenburg’s vision for "SpongeBob SquarePants" has not only entertained millions but also subtly incorporated themes of friendship, environmental awareness, and the importance of imagination and creativity.