When we create tools, whether they are physical objects like hammers or digital platforms like smartphones, these tools initially serve a specific purpose that we dictate. However, over time, these tools begin to influence how we think and behave, shaping our perceptions of the world and altering the way we interact with each other.
At its core, this quote suggests that while humans create technology and other forms of tools, these tools eventually become an integral part of human life, influencing not just what we do but also who we are. For instance, social media platforms were designed to connect people, yet they have significantly altered how individuals form relationships and share information. This reciprocal relationship between humanity and its creations highlights the profound impact that technology has on society, culture, and personal identity.
Marshall McLuhan was a Canadian philosopher of communication theory and a professor at the University of Toronto in the 20th century. He is renowned for his insights into media studies and how different forms of mass media influence human perception and consciousness. His work laid foundational ideas for understanding the effects of modern technology on society, making him one of the most influential thinkers in the field of communication theory.
