" We need to show that we know and understand and can reflect today’s Britain. Today we don’t. "
- Francis Maude

In a straightforward sense, this statement reflects on the importance of representing contemporary Britain accurately. It suggests that there's a perceived gap between current societal realities and how these are being depicted or understood.

The deeper meaning of this quote highlights the need for institutions, organizations, and individuals to stay attuned to the evolving dynamics within British society. Francis Maude is emphasizing that true reflection involves capturing not just surface-level changes but also the underlying shifts in values, demographics, and social structures. This call to action suggests a responsibility to ensure that Britain's diverse voices are heard and represented authentically, moving beyond any outdated or narrow perspectives.

Francis Maude, who made this statement, is known for his roles in British politics and public service. He served as Minister of State for the Cabinet Office under Prime Minister David Cameron and has been a prominent figure in discussing governance and societal issues in Britain. His comments often reflect on the need for institutions to be responsive and reflective of the contemporary landscape they serve.