" We named the film ‘Action Jackson’ because our hero, Ajay Devgn, is known as ‘AJ,’ and we thought it would be a good idea to use the initials and extend it into the title ‘Action Jackson,’ as Ajay is doing both action and dancing in the film. "
- Prabhu Deva

In the given statement, a filmmaker discusses the reasoning behind naming an upcoming film "Action Jackson." The speaker explains that the protagonist of the movie, Ajay Devgn, who goes by the nickname 'AJ,' inspired the title. Additionally, it mentions how the name combines action and dancing elements featured in the actor's performance.

The deeper meaning of this quote reveals a strategic approach to creating an impactful film title that resonates with both the star's identity and the movie’s content. By linking Ajay Devgn's nickname 'AJ' with the concept of action, the filmmakers aim to leverage his reputation for intense physical performances while also highlighting the dancing aspect that is less commonly associated with him. This clever play on words not only pays homage to Michael Jackson but also showcases Ajay Devgn as a versatile artist capable of both dynamic action scenes and graceful dance sequences. Such title creation demonstrates how cultural references and personal branding can be effectively merged to attract audiences.

The quote is attributed to Prabhu Deva, who is renowned in the Indian film industry for his contributions as a choreographer, director, and actor. Known for his expertise in creating elaborate dance routines, Prabhu Deva brings an artistic vision that extends beyond traditional filmmaking practices. His insight into crafting engaging titles underscores his comprehensive approach to entertainment production, highlighting his role not only in shaping on-screen performances but also in marketing strategies aimed at connecting with viewers.