" We have new tools that can give the audience a sense of not only being there, which is the key element in an IMAX film, but also seeing things in a way that they won’t see on television or in feature films. "
- Greg MacGillivray

In today's rapidly advancing world of visual entertainment, Greg MacGillivray highlights a significant shift in how audiences experience films. He suggests that modern tools offer viewers more than just presence; they provide an immersive and unique perspective that sets them apart from other forms of media like television or traditional feature films. This approach aims to create a deeper connection with the content by placing the audience right in the middle of the action, rather than merely observing it.

When we delve deeper into what MacGillivray means, his words reflect an ambitious goal within the film industry: to transcend mere visual spectacle and reach for emotional and intellectual engagement. By offering not just presence but a fresh angle on storytelling and technology, filmmakers aim to captivate their audience in ways that television or regular movies cannot achieve. This is about leveraging cutting-edge technologies like advanced projection systems and sound design to enhance viewer experience beyond conventional means, creating a more vivid and impactful interaction with the film.

Greg MacGillivray is an acclaimed filmmaker known for his work in IMAX and large-format films, focusing on nature documentaries and experiential storytelling. His expertise lies in pioneering techniques that immerse viewers in stunning visuals and compelling narratives, making him a key figure in pushing the boundaries of cinematic experiences.