" We forget that everything has a meaning, everything has an impact on you. It’s what we call soft power today. Nothing is innocent. "
- Raoul Peck

The quote emphasizes that every aspect of our environment has significance and influences us in ways we might not immediately recognize. It suggests that nothing exists in isolation; instead, everything around us contributes to shaping who we are and how we perceive the world.

At a deeper level, this statement underscores the pervasive nature of influence. Every piece of information, art, or cultural product subtly molds our beliefs, values, and attitudes. This concept aligns with the modern notion of "soft power," which refers to the ability of a country or entity to shape the preferences of others through appeal rather than coercion. The quote challenges us to consider how we are affected by seemingly innocuous elements in our daily lives, from advertisements to music and literature. Recognizing these subtle influences can empower individuals to become more conscious consumers of information and culture.

Raoul Peck is a renowned filmmaker and writer known for his powerful documentaries that delve into social and political issues, particularly those related to Africa and the African diaspora. His work often explores themes of justice, human rights, and the lasting impacts of colonialism and racism. The quote reflects his broader perspective on how societal structures and cultural products influence individual lives and collective consciousness.