The quote reflects a strategic approach to decision-making within organizations like Google. It suggests that before undertaking ambitious projects such as Google Glass, self-driving cars, or Project Loon, leaders carefully assess whether these initiatives are worthwhile investments given their potential risks and rewards. This means considering both the financial viability and the broader impact of each project.
At a deeper level, the quote underscores the importance of risk assessment in innovation-driven companies. It highlights that while bold ventures can yield significant benefits, they also carry substantial risks. By evaluating projects on a risk-adjusted basis, organizations ensure that their resources are allocated to endeavors with the highest potential return and the most feasible execution plans. This approach helps balance the need for innovation with the practical constraints of budgeting and resource allocation.
Astro Teller, the quote's author, is known as Captain of Moonshots at X (formerly Google X), an incubator that aims to develop innovative technologies with a transformative impact on society. As an advocate for radical thinking in technology development, he emphasizes the importance of calculated risks and evidence-based decision-making to drive meaningful advancements.
