" We do not use managers, we are the representatives of our athletes, and that is why I am deeply involved in athletics, I follow our athletes careers from start to finish, 100% all the way. "
- Alberto Juantorena

In the world of sports management, Alberto Juantorena emphasizes a hands-on approach that goes beyond typical managerial roles. He clarifies his unique perspective by explaining how he and others like him serve as representatives for athletes rather than traditional managers. This means they are deeply embedded in the athletes' careers from their beginnings to their final achievements.

Juantorena's statement highlights the importance of personal connection and long-term commitment in athlete management. By saying he is involved "100% all the way," Juantorena underscores a dedication that extends far beyond mere professional obligations or short-term goals. This involvement suggests a strong sense of loyalty, advocacy, and continuous support for athletes as they navigate their careers through various challenges and achievements. It also implies a level of empathy and understanding that comes from being an athlete oneself—Juantorena was a successful Olympic athlete before transitioning to management.

Alberto Juantorena is a renowned figure in athletics who has a background as both an athlete and a manager. He won two gold medals at the 1976 Montreal Olympics, one in the 400-meter race and another in the 800-meter race, making him one of only three athletes to have achieved this double feat in Olympic history. After retiring from his athletic career, Juantorena transitioned into management, leveraging his firsthand experience to support and guide other athletes on their paths to success.