In the early days of filmmaking, particularly around the 1920s, there was a period of significant experimentation when it came to creating titles and opening sequences for films. This era was marked by an absence of established norms or conventions, allowing individuals like Saul Bass to invent new methods freely.
The quote highlights a time in cinema history when creativity knew no bounds due to the lack of established traditions. Filmmakers had the freedom to experiment without being constrained by conventional rules or expectations. This period fostered innovation and allowed for groundbreaking developments that would shape how titles were presented in films for decades to come. It underscores the importance of a creative environment where boundaries are pushed and new ideas can flourish.
Saul Bass, an American graphic designer and filmmaker renowned for his work in film title sequences during the mid-20th century, was at the forefront of this innovative period. His contribution to the visual identity of films is still celebrated today, particularly through iconic title sequences he designed for Hollywood classics such as "Vertigo," "Psycho," and "West Side Story."
