" VW has held a beloved place in American culture. When I graduated from college, many of my friends drove across the country, and most hit the road in a VW van or Bug. Through the years, these cars have represented youth, freedom and quirkiness. "
- Frances Beinecke

The quote reflects on Volkswagen's significant cultural impact in America over several decades. It highlights how Volkswagen vehicles, particularly the iconic Beetle and the versatile van models, were closely associated with youthful adventurism and freedom during key life moments such as graduating from college.

Beyond its surface interpretation, the statement underscores a broader narrative about lifestyle and personal identity. The cars mentioned are more than mere modes of transportation; they symbolize a generation's quest for self-discovery and nonconformity. Through these vehicles, individuals express their unique personalities and embrace new experiences with an open mind, marking significant life transitions like graduating from college as transformative journeys of exploration.

Frances Beinecke is the President Emerita of the Natural Resources Defense Council (NRDC), a prominent environmental advocacy group. Her background in environmental law and policy brings a unique perspective to her observations on cultural phenomena, often linking them with broader societal and ecological issues.