The quote suggests that truly impactful images have a unique quality that sets them apart from all others. When you see one of these exceptional images, it immediately captures your attention and leaves an indelible impression on you almost instantaneously. This means that while millions of other images may pass by without leaving much of a mark, a great image stands out due to its ability to communicate something profound or meaningful in the blink of an eye.
At a deeper level, this quote speaks about the power of visual communication and how it can convey complex ideas with remarkable efficiency. A truly impactful image transcends superficial beauty; instead, it delivers a powerful message that resonates on both an emotional and intellectual level. Such images not only capture attention but also provoke thought and evoke emotions that linger long after they are first seen. They are capable of telling stories or conveying messages far more effectively than words alone could achieve. This highlights the significance of imagery in shaping perceptions, influencing opinions, and leaving a lasting impact on society.
George Lois is an American graphic designer and art director known for his influential work in magazine design during the 1960s and beyond. He was instrumental in shaping the visual identity of Esquire magazine with bold and provocative designs that pushed boundaries and captured public attention. His insights into the power of imagery reflect his extensive experience in creating visuals that not only attract but also engage and inspire audiences, making him a respected voice on the subject of graphic communication and design.
