" To go from someone who would put something on SoundCloud and maybe get 15,000 plays in a year to getting 100,000 plays in one day felt very weird. I thought I was dying. "
- Shura

The quote speaks about a sudden surge in popularity that overwhelmed its speaker. Initially, they were an independent artist with modest success on SoundCloud, receiving around 15,000 listens per year for their work. However, one day, their music gained significant traction and attracted 100,000 plays within just twenty-four hours. This dramatic increase left them feeling disoriented and even believing they were experiencing some form of shock or delusion.

The quote reflects the profound impact that unexpected success can have on an individual's mindset and sense of reality. The sudden transition from a stable but low-profile status to a state of overwhelming attention can be both exhilarating and bewildering. It captures the disorientation one might feel when faced with rapid changes in their environment or circumstances, causing them to question their perception of reality. Such experiences highlight how human beings often struggle to comprehend abrupt shifts in fortune or recognition.

Shura is an English singer-songwriter known for her contributions to the UK electronic and indie music scenes. Born in London, she has gained a significant following through her unique blend of pop and dance music, earning critical acclaim from various publications and achieving success on platforms like SoundCloud before expanding into mainstream charts and radio play.