" Thread count is actually a lie. Just because a thread count is 1,500 on a set of sheets doesn’t mean that they’re well-made sheets. Truly, the quality of the cotton and the quality of the way something is woven is much more important than thread count. "
- Nate Berkus

The quote emphasizes that high thread count on bedding does not necessarily equate to quality sheets. Instead, it highlights that factors such as the type and quality of cotton used and how well the fabric is woven are more crucial determinants of sheet quality.

This statement delves deeper into the idea that consumer perception can often be misled by marketing tactics that focus solely on numbers or specifications rather than intrinsic qualities. The quote suggests that while a high thread count may sound impressive, it does not always translate to superior comfort and durability. A truly well-made set of sheets relies more on the inherent quality of materials like cotton, as well as the craftsmanship involved in weaving them. This perspective encourages consumers to look beyond superficial metrics and consider the overall composition and construction of products for a better understanding of their true value.

Nate Berkus is an American interior designer, television host, author, and entrepreneur known for his insightful commentary on home design and lifestyle trends. His expertise spans various aspects of decor and has earned him recognition in the world of interior styling and consumer advice, making him a credible voice when discussing product quality and aesthetics.