In simple terms, this statement suggests that to truly grasp how animals behave and live naturally, one should observe them in their natural habitat rather than in captivity like a zoo. This concept extends beyond just studying animals; it implies that for any thorough understanding of something or someone, direct immersion into the environment where they thrive is more insightful and accurate.
The deeper meaning of this quote encourages a hands-on approach to learning and innovation. It advocates for firsthand experiences and real-world engagement over theoretical studies alone. By going directly to the "jungle" rather than staying confined in a controlled setting like a zoo, one can gain richer insights into how things operate naturally. This principle is being applied within Lego by an initiative called Future Lab, which focuses on practical design-thinking methods for innovation instead of relying solely on abstract theories. The idea here is that genuine understanding and successful innovation often stem from direct observation and interaction with the subject matter in its natural context.
Jorgen Vig Knudstorp is a key figure in this narrative as he has served as the CEO of Lego Group, overseeing significant growth and development during his tenure. His words reflect an approach to leadership that values practical experience and real-world application over mere academic or theoretical knowledge.
