" There is always going to be that luxury customer out there. I have clients who buy $10,000 dresses and clients who buy $60 dresses. It’s not so much about the money. Design is a mentality. "
- Jason Wu

In the fashion industry, designers often cater to a diverse clientele with varying budgets and preferences. Jason Wu’s statement highlights that his customer base ranges from those who splurge on expensive designer gowns to others who prefer more affordable options. This observation underscores the idea that luxury is not solely defined by price but can be appreciated at different levels.

The quote delves into the essence of design as a mindset rather than merely an economic transaction. It suggests that while some might view high-end fashion as a status symbol, the true value lies in the designer’s vision and craftsmanship, which transcends monetary value. This perspective implies that regardless of cost, each garment carries a unique story and intent from the creator, connecting with customers on a deeper emotional and aesthetic level. By emphasizing design as a mentality, Wu underscores the importance of creativity and quality over price tags.

Jason Wu is an accomplished American fashion designer known for his eponymous brand, which has gained international recognition. His designs have been celebrated for their elegance and modernity, resonating with both high-profile clients and everyday fashion enthusiasts. Wu’s background in fine arts contributes to his distinctive approach, blending artistry with commercial appeal, making him a significant figure in contemporary fashion circles.