In today’s digital age, many businesses are seeking ways to expand their reach and tap into new markets around the world. The statement highlights how an increasing number of property owners are partnering with a particular company to benefit from its expertise in global online marketing. This collaboration allows these properties to access a broader audience and enhance their visibility on an international scale.
The deeper meaning of this quote underscores the growing importance of digital presence for businesses, particularly those in industries like real estate that rely heavily on attracting customers across different regions. By leveraging specialized knowledge about effective online marketing strategies, property owners can better position themselves to attract potential buyers or renters who are searching online. This not only helps them reach a wider audience but also positions their properties more competitively within the market. Additionally, it suggests a trend where businesses are increasingly recognizing the value of partnering with experts in digital marketing rather than attempting to manage these strategies independently.
Gillian Tans is the co-founder and CEO of Booking.com, one of the world's leading online travel companies. Known for her expertise in global business development and digital marketing, she has been instrumental in shaping Booking.com’s strategy to become a dominant player in the online accommodation market. Her insights often focus on how technology and innovative marketing practices can drive growth and success for businesses operating internationally.
