" There are 9 rejected ideas for every idea that works. "
- Jonathan Ive

In today's fast-paced world of innovation and creativity, the idea that only one out of every ten concepts succeeds holds a significant message about perseverance and resilience. This notion underscores the reality that most ideas encounter numerous obstacles before reaching their full potential or achieving success.

Beyond its literal interpretation, this statement delves into the broader realms of human endeavor and achievement. It highlights the importance of persistence in the face of failure and rejection. Every successful idea is a testament to the relentless efforts of individuals who refuse to give up despite repeated setbacks. Moreover, it suggests that behind every groundbreaking innovation or accomplishment lies a history of failed attempts and discarded notions. This perspective encourages an environment where experimentation and risk-taking are valued over safety and certainty.

Jonathan Ive is a renowned designer known for his influential work at Apple Inc., particularly in the development of iconic products such as the iMac, iPod, iPhone, and iPad. His insights into design philosophy and the creative process reflect a deep understanding of both innovation and perseverance, aligning closely with the essence of the quote he popularized.