" The whole hardware industry has experienced the phenomenon in which every time computers get cheaper, they appeal to a new set of users; every time they get more powerful, old customers upgrade. "
- Nathan Myhrvold

In simple terms, this statement discusses how advancements in computer technology lead to two key outcomes: increased accessibility and higher demand among new users due to reduced costs, as well as upgrades from existing customers who benefit from improved performance. When computers become more affordable, they reach a broader audience, including those who previously could not afford them. Simultaneously, the growing capabilities of these devices encourage current users to upgrade their systems to take advantage of the latest features and improvements.

The deeper meaning of this quote reflects on how technological advancements create a cycle of innovation and consumer engagement. As hardware prices drop, they become more accessible, leading to an expansion in user base beyond traditional tech enthusiasts or professionals. This influx of new users fuels demand for further innovations and improvements. Meanwhile, the ongoing enhancements in performance and functionality prompt existing customers to keep upgrading their technology to stay current with industry standards and personal needs. This cycle not only drives economic growth through increased sales but also accelerates technological progress by fostering a continuous environment of innovation and competition.

Nathan Myhrvold is an American technologist known for his role at Microsoft Corporation, where he served as Chief Technology Officer (CTO) under Bill Gates. His insights often focus on the intersection of technology, business strategy, and future trends in the tech industry. As someone with a deep understanding of technological evolution and its impact on society, Myhrvold’s perspective provides valuable insights into how advancements in computing influence both consumer behavior and market dynamics.