" The vegan diet is obviously lacking whatever essential nutrient it is that makes people likeable. "
- Jim Goad

The statement suggests that individuals who follow a vegan diet might appear less approachable or likable to others due to some perceived deficiency. It implies there's an essential ingredient, possibly metaphorical, missing from their personality or presence that makes non-vegans more appealing.

On a deeper level, the quote could be interpreted as a critique of dietary choices and how they influence social perception. Jim Goad might be highlighting societal biases towards veganism, suggesting that people who choose this diet are often viewed negatively due to misconceptions about their lifestyle or personality traits associated with it. The remark touches upon broader themes such as cultural stereotypes, personal identity, and the impact of diet on social acceptance.

Jim Goad is an American author known for his provocative essays and satirical writing style. He gained significant attention for his controversial works that often challenge conventional thinking and societal norms. His writings frequently explore topics related to culture, politics, and media through a lens of irony and criticism.