" The tagline at Westin hotels is that they strive to surprise and delight their guests. This is exactly what a college essay should do. "
- Kate Klise

When it comes to providing exceptional experiences, Kate Klise draws a parallel between the goals of Westin hotels and those of college essays. She suggests that both should aim to exceed expectations by surprising and delighting their audiences. Just as a hotel seeks to make its guests feel welcomed and pampered in ways they might not anticipate, a college essay should similarly captivate readers through unexpected insights or creative approaches.

The deeper meaning behind Klise's statement lies in the importance of originality and personal touch in communication. Whether it’s a hotel staying true to its brand promise or an applicant standing out with their college application, the idea is to create an experience that resonates on a personal level. By going beyond the ordinary, these endeavors not only fulfill basic expectations but also leave lasting impressions. The act of surprising and delighting demonstrates thoughtfulness and a genuine desire to connect, fostering a sense of appreciation and loyalty.

Kate Klise, known for her expertise in guiding students through the college application process, brings years of experience and insight to this quote. Her background as an educator and consultant highlights the significance of standing out amidst competition and making memorable impacts. This quote encapsulates her philosophy on creating unique narratives that resonate deeply with admissions officers and readers alike.