" The power’s in the people, more so because we have platforms that we can control, like Instagram, Twitter, Soundcloud, where we can deliver straight. If you’re building a fanbase, it’s in your hands; it’s not monopoly. You can do it. "
- Jessie Reyez

The quote emphasizes the significance of modern digital platforms like Instagram, Twitter, and Soundcloud in empowering individuals who wish to build a fanbase or achieve recognition within their fields. It suggests that these platforms provide direct access to audiences without relying on traditional gatekeepers such as record labels or media companies.

Jessie Reyez’s statement delves into the transformative power of technology and social media, highlighting how they have democratized communication and self-promotion. By asserting control over digital platforms, individuals can bypass conventional barriers and reach out directly to their audience, fostering genuine connections and building communities around shared interests and values. This shift in power dynamics signifies a new era where creators no longer need intermediaries to gain traction and success.

Jessie Reyez is a Canadian singer-songwriter known for her raw and emotionally charged performances, often addressing themes of personal struggles and social issues through her music. Her perspective on the role of digital platforms in empowering artists reflects both her experience navigating the music industry and her commitment to authenticity and direct engagement with fans.