" The man who knows it can’t be done counts the risk, not the reward. "
- Elbert Hubbard

When a person believes that an endeavor cannot succeed, they often focus on the potential dangers and obstacles rather than the possible benefits or rewards. This perspective highlights how pessimism about outcomes can lead individuals to perceive risks more acutely.

This quote delves deeper into the psychology of risk assessment and decision-making. It suggests that those who are inclined to see failure as inevitable may overlook opportunities because they fixate on potential pitfalls instead of the positive results that could come from taking action. By concentrating solely on what might go wrong, these individuals fail to balance their concerns with the potential benefits and successes that might be achieved despite the risks. This mindset can stifle innovation and creativity by discouraging people from pursuing ambitious or unconventional goals.

Elbert Hubbard was an American writer and philosopher who lived from 1856 to 1915. He is best known for founding The Roycrofters, an influential Arts and Crafts movement community in East Aurora, New York, which combined craftsmanship with artistic expression. Hubbard's writings often focused on practical wisdom and the importance of individuality and creativity in everyday life.