" The key is to constantly keep the audience surprised. If they feel like something is going to happen, or they think from an educational standpoint that something is about to happen because of all the moving parts, it is your job to break that expectation and show the audience something different. "
- James Wan

In essence, the statement suggests that a successful storyteller or creator must consistently challenge their audience's expectations by introducing unexpected twists and turns. This approach keeps viewers engaged because it prevents them from predicting what will happen next, thus maintaining a sense of intrigue and surprise throughout the narrative.

Beyond its literal interpretation, this quote underscores the importance of creativity and innovation in content creation. By breaking away from predictable patterns and challenging established norms, creators can forge new paths that captivate their audience's attention and leave a lasting impression. This strategy not only enhances engagement but also fosters a deeper emotional connection with viewers by constantly offering fresh perspectives and novel experiences.

James Wan is the renowned filmmaker behind popular horror franchises such as "The Conjuring" and "Saw." His expertise in crafting suspenseful, unpredictable narratives aligns closely with his philosophy on storytelling, emphasizing the importance of surprise and novelty to maintain audience interest.