" The key for hipsters is that they usually try really hard, but the important thing is they want to come across like they don’t try. To make it look effortless. I don’t mind. It really fits New York, the hipster look. "
- Henrik Lundqvist

In essence, the speaker is observing a trend among certain individuals, often referred to as "hipsters," who attempt to project an image of effortless coolness and nonchalance. These people work hard behind the scenes to cultivate their unique style or perspective but want others to believe that they achieve this effortlessly, without much effort.

The deeper meaning of this statement touches on the complexities of modern identity and social presentation. It suggests that there is a societal desire for authenticity and an effortless appeal, which can sometimes be manufactured rather than naturally occurring. This observation also implies a certain level of irony in how people present themselves socially. The speaker's acceptance of this phenomenon reflects a broader understanding of cultural norms in places like New York City, where such behavior might be seen as fitting into the city’s eclectic and self-aware culture.

The quote is attributed to Henrik Lundqvist, commonly known as King Henrik or The Big Apple Kid, who was a professional ice hockey player for the New York Rangers. Known for his longevity with the team and his leadership on and off the ice, Lundqvist brings an insightful perspective from both an athlete's standpoint and someone deeply entrenched in New York City culture.