" The engine of ancient society was religion but the engine of contemporary society, as I see it, is advertising. "
- Kit Williams

In today's rapidly evolving society, Kit Williams makes an insightful observation about the driving forces that shape our world. He suggests that where religion once held a central role in guiding and motivating ancient societies, advertising has taken on a similar influential position in modern times. This comparison highlights how contemporary institutions use persuasive messaging to influence consumer behavior and societal values.

The deep meaning behind this quote goes beyond a mere shift from religious to commercial influences. It reflects the pervasive power of media and marketing in our daily lives. Advertising creates desires and shapes perceptions, much like religion did historically by providing moral guidance and a sense of community. Both serve as powerful mechanisms for social control and cultural propagation. Just as religions once defined societal norms and ethics, contemporary advertising now sets trends and expectations, often subtly guiding individuals towards certain lifestyles or products.

Kit Williams is an English artist and writer known for his unique blend of creativity and storytelling. He gained fame in the late 1970s with his artistic treasure hunt "Massey Ferguson," a book that combined elements of literature and art to create a complex puzzle for readers to solve. His work often explores themes related to human nature, imagination, and the power of narrative, making him a respected figure in both literary and artistic circles.