" Tenacity is not about avoiding being overwhelmed but being indomitable in the face of the overwhelming odds of your venture’s failure. "
- Andy Dunn

The quote suggests that tenacity is not about avoiding challenges or difficulties but rather about maintaining a firm resolve despite facing overwhelming odds. It implies that true resilience lies in continuing to push forward even when confronted with significant obstacles and potential setbacks, such as the high likelihood of failure for any new venture.

At its core, this statement underscores the importance of perseverance and determination in the face of adversity. The quote challenges the common notion that success can be achieved by simply avoiding or sidestepping difficult situations. Instead, it posits that true strength is found in facing those obstacles head-on and refusing to be deterred by them. This perspective encourages individuals to embrace their fears and uncertainties as part of the process rather than viewing them as roadblocks to progress. By doing so, one can cultivate an unyielding spirit that propels them toward success despite the odds.

The quote is attributed to Andy Dunn, who is known for his leadership role in Away, a successful travel luggage company. His insights often focus on entrepreneurship and overcoming challenges in the business world, making him a credible voice when discussing resilience and perseverance in ventures that carry significant risks of failure.