" Technology makes the world a new place. "
- Shoshana Zuboff

Technology has a profound impact on our world, transforming it into something entirely new. This statement reflects how technological advancements continually reshape society, making it unrecognizable from previous eras. As technology progresses, every aspect of life—from communication and transportation to work and leisure—undergoes significant changes.

When we delve deeper into the quote's meaning, it highlights not just the physical transformations but also the profound shifts in societal norms, values, and interactions that come with technological progress. It suggests that as new technologies emerge, they create entirely novel experiences and challenges for individuals and communities. For instance, while smartphones have made communication instantaneous across vast distances, they have also introduced issues of privacy and constant connectivity. This quote encourages us to think critically about the implications of emerging technologies and their role in shaping our future.

Shoshana Zuboff is a renowned scholar known for her pioneering work on surveillance capitalism and digital technology's impact on society. Her insights into how big tech companies exploit user data have made her a prominent voice in discussions about privacy, ethics, and the societal effects of technological advancements.