Persuasion : (3)

" Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art. " - Aristotle

" You can’t just give a speech and expect people to fall down and agree with you. " - Hillary Clinton

" In the early 19th century, they tried selling soap as healthy. No one bought it. They tried selling it as sexy, and everyone bought it. " - Rose George