Insight : (215) " Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. " - David Ogilvy " When my mother talked about her brother, there was this light in her eyes. I thought, ‘This is the basis of a novel.’ " - Per Petterson " Film festivals are important, as they often provide an opportunity to look at a film from a fresh perspective. " - Farhan Akhtar " Once you allow yourself to identify with the people in a story, then you might begin to see yourself in that story even if on the surface it’s far removed from your situation. " - Chinua Achebe " I started writing for myself when I didn’t know how to understand how I was feeling, and I didn’t know how to talk to people about it, so I would break into the subconscious to try and understand what I was going through. " - Sharon Van Etten " Well, you know, what’s so exciting, is that it was a really telling campaign as well. Whenever we start looking at the differences, they could never be more clear. " - Katherine Harris " I have to say ‘Celebrity Apprentice’ is an eye-opener – what people call each other, what people say about each other. This is different – because this is a business atmosphere, you would never expect it. There was a lot of cattiness going on. It was something that I wasn’t used to. " - Teresa Giudice " You don’t hear things that are bad about your company unless you ask. It is easy to hear good tidings, but you have to scratch to get the bad news. " - Thomas J. Watson " The process of receiving information for me is seeing, hearing, and feeling their energy in my frame of reference. That doesn’t mean I see the individual, unfortunately. " - John Edward " Psychoanalysis is that mental illness for which it regards itself as therapy. " - Karl Kraus