Habit : (3) " We all eat two to six times a day. Why? Because we are supposed to, we are programmed to, we want to. " - Grant Achatz " Habit is stronger than reason. " - George Santayana " Morning TV is about habits. What you really need is for viewers to find you, get comfortable with you, make you part of their mornings. If you can make news, deliver things they value, you can be successful. " - Soledad O'Brien