" Surely there comes a time when counting the cost and paying the price aren’t things to think about any more. All that matters is value – the ultimate value of what one does. "
- James Hilton

The quote reflects a perspective on decision-making where one reaches a point beyond merely considering costs and expenses. It suggests that at some stage, individuals must transcend practical concerns like financial implications or personal sacrifices to focus instead on the intrinsic worth or significance of their actions.

Delving deeper, this statement underscores the idea that true value is often found in pursuits that go beyond immediate benefits or drawbacks. By emphasizing "ultimate value," James Hilton encourages a philosophy where one's choices are driven by a sense of purpose and meaning rather than just pragmatic considerations. This approach can apply to various aspects of life, from career choices to personal relationships, urging individuals to act with a broader vision in mind.

James Hilton was an English novelist and playwright born in 1900 who gained fame for his romantic and adventurous novels set in far-off lands. "Lost Horizon," which introduced the concept of Shangri-La, is one of his most famous works. His writings often explored themes of idealism and escapism, reflecting a desire to transcend mundane realities in search of higher values and truths.